WeAreOne.Literally.
Founded in Sweden, building software for companies across Europe that demand more than average.
WAO was founded in Uppsala, Sweden by Felipe Gil Gutierrez with a clear conviction: the best digital products come from teams that treat your project like their own. Not from agencies shuffling tickets. Not from offshore factories optimizing for headcount.
Today we operate from Uppsala and Dublin, building custom software, AI-powered solutions, and digital experiences for companies across Europe. Our clients choose us because we bring senior-level talent, direct communication, and a genuine stake in the outcome.
Our name reflects how we work. When you partner with WAO, we embed in your team. Your priorities drive our sprints. Your users shape our decisions. This is the operating model, not marketing language.
Ownership
Every problem gets an owner, not a handoff. We stay accountable until the solution is live and verified.
Transparency
Shared Slack channels, open time tracking, and no surprise invoices. You see every hour and every decision.
Speed
Same-day responses, weekly releases, and fast feedback loops. Velocity without shortcuts.
Craft
Clean architecture, accessible interfaces, and thorough code review. We build software we would trust ourselves.
Partnership
We measure ourselves by your results. If you grow, we grow.
How We Work
Discovery
We listen first. Through structured workshops or focused discovery calls, we map your short-term needs and long-term product vision.
Kick-Off
Team allocation, tech stack alignment, scope definition, and communication setup. Everyone aligned from day one.
Build
Two-week sprints, daily standups, weekly demos. You review progress at every step, not just at delivery.
Launch & Iterate
We deploy, monitor, and optimize. Then we plan the next cycle. Great products evolve continuously.